CREATING Content to . . .




Every two days, we create as much information as we did from the dawn of civilization up until 2003. Content sprouts like weeds.

Fortunately in the world of B2B marketing, one thing has remained the same: quality content always rises above.

Research proves . . .

1) Long form content marketing is actually better for SEO, particularly when you’re aiming to develop lasting customer relationships and nurture organic traffic over the long haul, according to a serpIQ study featured in Forbes.

2) Professionals with a journalism background can help content marketing efforts. Why? Because they’ve developed the skills to tell stories that are “provocative, intriguing and informational,” according to Forrester Research.

Millie Lapidario

The Smart Copywriter

I’m a former newspaper reporter turned copywriter with an expertise in creating long form content. That includes white papers, case studies, eBooks and more. I’ve been a professional writer for 13 years and have written for multiple industries, including tech, tourism, law and finance.

Naturally curious, I delve into your world headfirst. I take the time to learn about your business, your industry, your target audience.

Consider me your go-to gal who can translate complex concepts into clear, compelling content.



Curious about what I can do for your company? Check out my portfolio or read my backstory. Better yet, contact me directly so we can discuss your content needs. E-mail me at millie@thesmartcopywriter.com or call (310) 920-9118.