CREATING Content to . . .




Every two days, we create as much information as we did from the dawn of civilization up until 2003. Content is sprouting like weeds.

In B2B marketing for the tech industry, one key principle never changes: quality content rises above.

Research proves . . .

1) Long form content marketing is better for SEO, especially if you want to develop lasting customer relationships and nurture organic traffic over the long haul.

2) Professionals with a journalism background can help content marketing efforts. Why? Because they’ve developed the skills to tell stories that are provocative, intriguing and informational.

Millie Lapidario

The Smart Copywriter

I’m a former newspaper reporter turned copywriter with an expertise in creating long form content. That includes white papers, case studies, e-books and more. I’ve been a professional writer for 15 years and have written for multiple industries, including tech, tourism, law and finance.

Naturally curious, I delve into your world headfirst. I take the time to learn about your business, your industry, your target audience.

Consider me your go-to gal who can translate complex concepts into clear, compelling content.



Curious about what I can do for your company? Check out my portfolio or read my backstory. Better yet, contact me directly so we can discuss your content needs. E-mail me at millie@thesmartcopywriter.com or call (310) 920-9118.